Communication & Outreach Plan
The following outlines the 2026 Communication & Outreach Plan for Ector County ISD. The primary objectives of the plan are to enhance customer understanding of benefits, showcase cost-saving features, and improve utilization of provider resources. Messaging will deliver twice monthly, unless directed otherwise by district plan managers.
January
(Cost Savings)
- “Who’s Who?” (1st): Defining essential services offered by providers within the district health plan.
- “Prescription Savings” (15th): Present commonly overlooked prescription drug cost-saving measures such as generic alternatives, home delivery, and prior authorizations.
February
(Cost Savings)
- “Preventative Care” (1st): Reminder of little to no cost availability of preventative care testing used for early detection of major medical issues. (e.g., mammography, colonoscopy, and immunizations).
- “Care ATC Health & Wellness Clinics” (15th): Description of acute care, preventative care, and ongoing chronic disease management services available through Care ATC.
March
(Spring Break Reminders)
- “Search Before Your Trip” (1st): Encourage plan members to seek out in-network providers within the area of their spring break travels in the event of a medical situation during vacation.
- “Recuro” (15th): Telemedicine services overview and mobile app description.
April
(Cost Savings)
- “Urgent Care vs ER” (1st): Cost savings available by choosing Urgent Care over ER visits. Describe common care options available at Urgent Care that some might visit the ER to address.
- “Allergy Season” (15th): Tips for managing seasonal allergies such as using telehealth visits through Recuro.
May
(Summer Break Reminders)
- “Advance Prescriptions” (1st): Inform plan customers of “advance prescription” option prior to summer vacation. Describe the ability to pre-order recurring medications while away from home for extended periods of time.
- “Urgent Care vs. ER Advance Search” (15th): Reminder of cost savings available by choosing Urgent Care over ER visits. Describe common care options available at Urgent Care that some might visit the ER to address. Encourage plan members to seek out care centers within the area of their summer travels in the event of a medical situation during vacation.
June
(TBD)
- (Currently Open) (1st): Open for district-recommended communication.
- (Currently Open) (1st): Open for district-recommended communication.
July
(TBD)
- (Currently Open) (1st): Open for district-recommended communication.
- (Currently Open) (1st): Open for district-recommended communication.
August
(Cost Savings)
- “Summer Slump” (1st): Snap back into healthy eating habits using diet support, coaching, and technology available through Virta Health; a virtual clinic for Type 2 Diabetes reversal and prevention.
- “Virtual Mental Health” (15th): How to beat “Back to School Stress” with the use of virtual therapy services available through Recuro telehealth provider or at a Care ATC Clinic.
September
(Cost Savings & Resources/Onboarding)
- “Welcome Back” (1st): Begin the school year with “Smart Ways to Save” overview of health plan services.
- “Urgent Care vs ER” (15th): Cost savings available by choosing Urgent Care over ER visits. Describe common care options available at Urgent Care that some might visit the ER to address.
October
(Cost Savings & Resources/Onboarding)
- “Recuro” (1st): Telemedicine services overview and mobile app description.
- “Patient Choice” (15th): Provide an overview of outpatient surgery, complex/major imaging, and rehabilitation therapy savings available through the Patient Choice network
November
(Cost Savings & Resources/Onboarding)
- “Plan Option Summary” (1st): Advance summary of upcoming medical benefits plan options.
- “Enrollment Reminder” (15th): Advance reminder of the benefits enrollment window.
December
(Cost Savings & Resources/Onboarding)
- “Enrollment Deadline” (1st): Enrollment deadline call to action.
- “Recuro Holiday” (15th): Telemedicine overview, mobile app description, services contact info, and Emergency Room warnings.
Additional Ideas
INTERNAL DISTRICT COMMUNICATION
- Content Generation for HR & Benefits Coordinators: Provide district administrators with ready-to-share email templates, flyers, and short videos.
- Newsletter Feature: Provide content for a monthly “Benefit Tip” section to be featured in the district newsletter.
- Association Bulletins: Provide “Benefit Tip” section to be featured in association updates.
- Onsite Visits: UBC team to present at District Leadership Team meetings as well as on campus visits.
TAILORED COMMUNICATION UNIQUE TO EDUCATORS
- “Skip the Waiting Room”: Access telehealth after school hours for you and your family.
- “Utilize Preventive Care Visits”: Keep your sick days for true emergencies.
PERSONALIZED MESSAGING
- On-Site Benefit Navigators: Scheduled day to meet one-on-one with a benefits expert.
- Seasonal Reminders: Information released to sync with education calendar
- Employee Testimonials: Shared stories of district employees who saved money or improved the quality of their care.
BITE-SIZED, ACTIONABLE EDUCATION
- “5-Minute Lunch & Learn” Sessions: Virtual or In-Person
- One-Page Infographics: Cost-saving benefit features.
- Video Explainers: 30-60 second clips for email distribution or presentation within staff lounges.
- QR Codes: Direct links to resources and benefit landing pages.
- Virtual Meetings – Opportunities for employees to learn more about their medical plan offerings with incentives for them to participate.
